
My team and I created a concept and installation for the brand Vivienne Westwood. Following our brief, we found the primary consumer for Westwood and created an integrated digital in-store and experience to increase brand engagement from young customers and maintain excitement and loyalty of older customers.

Personal Project


My team and I created a concept and installation for the brand Vivienne Westwood. Following our brief, we found the primary consumer for Westwood and created an integrated digital in-store and experience to increase brand engagement from young customers and maintain excitement and loyalty of older customers.
Amelia Banks
Fashion Visual Merchandising and Branding
University of the Arts London
London College of Fashion
I am currently a student in my second year at the London College of Fashion studying Fashion Visual Merchandising and Branding.
I am actively searching for short term internships and a twelve-month placement as part of my sandwich year at university.
I am also employed with Ted Baker, working in their concession at Selfridges.